Eidos is now “Square Enix Europe”

If you recall, Square Enix acquired British game company Eidos Interactive (of Tomb Raider fame) back in April. Today it was announced that the subsidiary will now be called “Square Enix Europe.” This also involved some shedding of labor,

“Unfortunately we are expecting some jobs to be impacted directly by this in both Europe and North America. We are hoping to minimise this wherever possible and offer support and advice to any employees directly affected.”

The article goes on to say that marketing and sales distribution in the US and Canada will be transferred to Square of North America and that

“the Eidos name…will continue to live on through the various development studios around the world, which will all now report into Square Enix Europe.”

Source:http://www.videogameszone.de/aid,689…x-Europe/News/ (German)
http://www.gamesindustry.biz/article…rope-operation


13 Responses to “Eidos is now “Square Enix Europe””

  1. Cthulhu says:

    As I said in the news report on the forums, I don’t think it’s a smart move – Eidos has, as far as I know, a bigger name than Square here in Europe, certainly amongst the people that aren’t into the FF series or other Square franchises.

  2. Reference says:

    I can wait for FFX-3, Lara Croft joins the Gullwings… and she and Yuna shoot things together. :D

  3. IvoryChocobo says:

    Claura?
    O_o

  4. cloudstrifepsp says:

    hahaha now we know why cloud dosnt reveal his true feelings for tifa! hes in love with laura!

  5. Ryushikaze says:

    No no no. You see, you’re all wrong. Lara is C and T’s biological child.

    Croft is simply a convenient fiction she seized in order to give herself a plausible backstory on earth.

  6. John Smith says:

    Square Enix trying to take over the world. I liked Square before they started merging with everything loll.

  7. xAerith says:

    CLOUDxLARA FTW!!!!!!!!!!!!!!!!!!!!!11123

  8. ForceStealer says:

    Before they started merging with everything? It’s just Gas-powered Games and Eidos. They’re hardly Activision.

  9. John Smith says:

    nah was just being sarcastic about Enix and Square, and now Square enix and Edios.

  10. Tennyo says:

    lol That pic is win. Screw Aerith and Tifa, Cloud’s got his sites on a new woman. XD

  11. ktselner says:

    Does this mean better tomb raider games? eh? (i hope so… the last released tomb raider sucked big time.) or will SE just handle the marketing, not the production/development of Eidos’ games?

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