I'm not sure why you think FF isn't impacting the market today. FFXV is one of the best selling FFs of all time, with over 10 million in sales, not to mention it's accolades. It's literally one of the most popular JRPGs, and then you have FFXIV, the most successful MMORPG of all time.
Like, that's iconic. Nevermind just FFVII, you also have Kingdom Hearts. That franchise cannot be overstated at all. It's again, one of the most popular and wildly successful ARPG crossovers.
I mean, you cannot say that FF or S-E are not iconic or "impacting the market like it used to." If anything, it's making more iconic and memorable impacts in the video game space than before in the late 90s and early 2000s. JRPGs are always a niche genre within video games but S-E is at the top of the pack for a reason. Like, you'd have to ignore the past 10 or more years to say that.
FF14, sure. But generally, SE isn't in the position it was with FF and other studios are outperforming them in a way I don't think they should be.
For example, for studios pushing the industry to new heights, Naughty Dog are really where it's at - or at least, it feels like it.
In terms of IP's; if FF was pulling its weight comparable to how it did in the 90's and 00's should be pulling its weight alongside games such as TLoU, The Witcher, or Horizon. If you disagree with that, then fine. But, I think it should be.
That's the genre defying freedom and creativity I enjoy.
A big part of my issue here is that I look at the cast, and they just look so cookie cutter and run-of-the-mill. If I google "fantasy rpg character", they look like half of the generic characters you see. Clive does look a bit like Noctis, like he went to a salon and got a bit of a makeover, and even his unique characteristics are a bit...
When it was pointed out, I just can't... unsee this. It's like, the same visual design concept. Chunky shoulder and leg armour, a flowing cape, a burning sword and burning, molten arm.
And, even though ToA isn't exactly pushing originality there, I think Alphen might actually look better. At least his armour is actually armour instead of the whole stick them in cloth, with a few fashionable armoured bits here and there that don't protect the bits that really need protecting, then add some fashionable jaggedy bits.
The latter is a real pet peeve of mine at the best of times.