Kitase's own words from an interview published yesterday.
"In the original players had no prior knowledge of that world or many of its characters, so I really wanted to build Sephiroth up as this really major threat," Kitase - who directed the original 1997 release - explains. "You don't see him, you see the after of what he's done. You hear rumours about him to build up the fear of this massive evil presence without actually seeing it."
Years later, the characters have become a big part of popular culture, with the release of films based on the world such as Advent Children. Now, as Kitase points out, more players are aware of who these characters are, even if they haven't played the original release, which is why Square Enix didn't feel the need to hold him back and hide so much... “Looking at the the remake overall, it's clear that Sephiroth is going to be this massive presence overarching throughout the whole of the story, and this rival of Cloud’s throughout the whole story. So I really felt I want to include that in this first game in the project, to really have that feeling of him as a really clear presence right from the start.”
And I want to illustrate a point that I feel some fans don't
quite perceive or notice, given their own frame of reference.
OG FFVII was released in 1997, and became a pillar of the FF franchise. It was the entry point for an entire generation of fans, not just to Final Fantasy, but JRPGs in general. It's incredible, moving and powerful story leads to this game being the "moment", benchmark or "first" for the genre in the hearts and minds of many fans.
However, that moment isn't exclusive or a benchmark to everyone who's a fan of FFVII or JRPGs now. It's not even the entry point for fans of Final Fantasy, or fans of FFVII. That moment has passed. Through continued relevancy and updated depictions, FFVII hasn't existed in only
one era, genre, or depiction like past Final Fantasies. It's characters have adapted, grown, and changed through time. And because of this, it's overall presence beyond the OG have created new entry points, new moments, and new fans that actually aren't centered or framed around the OG at all.
It cannot be overstated how many new fans came into FF, FFVII, or JRPGs in general through Kingdom Hearts. When first released, the Final Fantasy characters served as a hook to pull in FF fans to the KH franchise but now,
the reverse has happened. Fans of Disney, and Kingdom Hearts are being drawn to the FF franchise, and curiously looking to see where these FF characters come from. The memorable framing of that introduction is not the same as those who first played FFVII cold and experienced the story "
raw" back in 1997 or around that time. Not only that, but the pop culture and aesthetic of FF is entirely different on account of graphics, tropes and the now establishment of the RPG genre. FFVII isn't most video game player's first FF anymore. For some it was X, for others XII, and more recently XIII and XV. The entire framing and impact of FF storytelling is by and large different than that of 1997.
Then there's the Compilation of FFVII. Advent Children was the sequel movie that fans of FFVII watched and consumed to see what happened after the OG, and witness the characters brought to life in a means far beyond anything imagined in 1997. Then the Compilation games served as sequels that fleshed out the lore of the story in the OG, and expand upon its unique universe. Yet, after a time the
reverse began to happen there too. New fans began to actually enter the FFVII story and universe through the titles and sequels that came
after it. More and more fans ended up interested and fans of FFVII not through it's
own game, but through Advent Children and Crisis Core. These backdoor entry points to FFVII become the "moment" and memorable depiction that is affixed in the consciousness of some new fans. This is unusual for some to even conceive, but it's simply a matter of subjective taste, generational divide and the evolving nature of media presentation.
Sephiroth is a villain who has evolved through technology, tastes and pop culture. And what has made him stand out so effectively is his hybridization of villain-types. In the OG, he was an ominous
Big-Bad/Supervillain but a unique depiction of the type within the JRPG and Final Fantasy series. A scientifically created superhero, imbued with superpowers that originated from an unknown alien monster that terrorized the planet 2000 years prior. At first he is an unknown force in the story, but upon his memorable introduction, we discover that he is in truth, the real Big-Bad villain of the story. Through flashback recollection, we discover that upon the discovery of his origin, he descends to madness and evil. Yet despite his supposed death, he returns even stronger, now ready to enact a scheme to essentially become a god. Alongside this, however, is the discovery that Sephiroth harbored a deep hatred for Cloud who thwarted his plans in the past. This defeat creates a hatred that motivates Sephiroth to cruelly manipulate Cloud and lie to him about his origins.
This hatred for Cloud while only revealed later on in the story, became one of the most iconic and memorable aspects of his character from FFVII on. While his mystery and big-bad supervillainy was the
introduction for the first generation of fans, his bitter rivalry and hatred as a
Nemesis type villain for Cloud would be the introduction and memorable aspect for a portion of new fans as well. This existence and evolution of his character is just as real, valid and essential because Sephiroth simply does not exist in a vacuum. From the single black angel wing over his right shoulder (which originated in Kingdom Hearts), to his iconic final boss music becoming his most associated track, this is Sephiroth. While the FFVII Remake will obviously remain true and tethered to the original story, Kitase honestly states that Sephiroth is adapting to the facts of the present in terms of his status as a pop culture villain icon. He's not a mystery, and he's a staple to the story. Furthermore, having him be a slow-burn type villain would simply not work in this Remake saga that will take an unknown amount of games to fully tell. The main story needs its main villain, and just as the story was adapted for multiple installments, so to must it's main big-bad.