No, I mean what I said. Man's a bit crazy about spiffy new SFX techniques, and his company pioneered a damn lot of them, often at a crazy cost they later recouped. Young Indiana Jones series, anyone?
It's not just Lucas either, though it seems he has become the face of the Devil among fandoms recently, since everyone else is hopping on the bandwagon, with 3D Shrek and Potter releases.
I'm not saying he doesn't expect to turn a profit. I'm saying the man's nutty enough to do it anyways, screw the money.
Same thing is true of James Cameron. If you watched the special features for Terminator 2, you find out that most of the technology to make the T-1000 didn't exist, and they made it as they went along, and almost weren't able to pull it off.
The only thing I'm nervous about is whether or not it translates well, because post-edit 3D is usually noticeably inferior to filmed 3D.
Honestly, I don't really understand the hatred of adding depth perception to visual media. 3D Technology is progressing a LOT,
because it's being pushed so damn hard in the mainstream media. It's moving towards better quality, and even ones that don't require glasses. The idea of immersion behind the technology is solid, and even moreso when applied to gaming. Head tracking to create a 3D Effect is impressive and immersive, (I'm hoping that some Developer uses the PS3's facetracking capabilitites to pull this off, since it's been shown to do it, and doesn't require a 3D Capable tv to mimic the effect). I think that when the technology is refined it's likely going to become the standard, and people will wonder why anyone complained about it and wanted to go back to looking at flat images.