To reiterate my thoughts from the Site Direction thread, what I see as the most pressing matter ahead of us, which in turn has a resulting impact on pretty much everything else, is the actual layout and structure of the site, because the unique aspect of the site is undoubtedly the contributed content.
Any content published here on the Lifestream should be front and centre, but instead it feels hidden away and is difficult to find. I believe that we need multiple categories highlighting all the latest articles / pieces within each. This will not only inspire more visitors to click through and explore our specialist content, but it will also inspire our contributors to do more because their work is consistently highlighted, resulting in a more rewarding feeling and recognition. As the front page now stands, it feels somewhat bare and doesn't highlight what this site is about and the content that it does contain, let alone what it could in the future. It doesn't tell you that you'll find a lot of incredible VII stuff here, from opinion pieces, to game information to fan stuff. Heck, the front page doesn't even tell you we have a YouTube or Facebook channel (outside of further unneeded click), which is a crucial revenue of new users - both ways - and the presentation of our content. (I could further go into why the FB page hasn't been updated or highlights the content as well, but this seems to be a symptom of the bigger problem here of not really highlighting content on the site).
Ultimately, the first impression that people have of this unique niche site doesn't feel engaging or highlights our content, and this is a crucial point for a front page.
So, what can be done about this?
Someone mentioned in the other thread about just grabbing one of the millions of Wordpress themes out there (one that promotes a multiple category blog style front page, so that we can highlight and feature all of our content) and just adjusting the colours to the Lifestream staple. There's so many themes out there that this place will still feel unique without any major adjustments having to be made, and again, the main colours can be kept. Simple and much less work and hassle. Having this in place would also set up the new content that is being discussed, like new categories and areas for fanart, fiction, and highlighting all of our content. Once that is done, we can then get Facebook and YouTube working in sync to promote the heck out of our stuff.
Following on from this, and going back to the hidden content comment, I also mentioned previously that some things are hard to find when they shouldn't be, like information on VII being hidden away on the Franchise Guide and not on the actual VII game link. I'm sure there's a lot more cases of this, but this is what I mean about content (both official stuff and our specialist contributions) feeling hidden, and that is something that - at the very least if not anything else gets done in terms of layout and designs - definitely needs to be remedied.