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"Although I've enjoyed writing it every bit as much, my next book will be very different to the Harry Potter series, which has been published so brilliantly by Bloomsbury and my other publishers around the world," Rowling said in a statement released by Little, Brown. "The freedom to explore new territory is a gift that Harry's success has brought me, and with that new territory it seemed a logical progression to have a new publisher. I am delighted to have a second publishing home in Little, Brown, and a publishing team that will be a great partner in this new phase of my writing life."
Rowling's agent, Neil Blair, would not disclose financial details of the deal but said Thursday there had been no auction.
"As her new book is for a different audience, and marks a new literary direction for her, it made sense to separate the two and for her new book to be launched by a different publisher," said Blair.
In a statement, Bloomsbury said its 15-year relationship with Rowling "remains stronger than ever" — and new editions of the seven Potter novels were on the way.
In the U.S., Scholastic spokeswoman Kyle Good noted that Scholastic didn't publish adult books.
"We will continue to publish her children's books in the U.S.," Good said Thursday.
Any Rowling book would seem a guaranteed million seller, although it's questionable that her new novel will have the same mass appeal as Potter. Adult authors from E.B. White to Sherman Alexie have nicely managed the transition to writing for young people, but once a writer is defined as a children's author, the transition can be tricky.
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