Continued from the recent Facebook discussion:
I don't like "calling people out", but we do actually have a social media manager - Joe - who should be posting stuff on Facebook for us. I used to do it as well but largely stopped around the time he was appointed; it can be very tiring, especially after writing my own articles, a process that often takes hours.
The staff shakeup we conducted at the beginning of this year was supposed to delegate different responsibilities, so if I wanted to write an article, I could ask our graphics designer for graphics, I could get our editor to proof read it and think about stuff like categorisation and search engine optimisation (SEO), and I could expect our social media manager to publicise it on Twitter and Facebook at least. All of that would free up me and other content creators to actually create more content. But it just hasn't happened. I still have to do all of that (Pixel does usually share my articles on Facebook when I don't do it myself, which I appreciate) not only for my own articles, but often for others' as well.
It's always great to see people wanting to contribute to the site, but if we really want to improve things, we need people who will be reliable members of our team for a decent length of time. We need better communication between staff (some people are already good at this, to be fair) and we need to pull in the same direction. Sometimes I feel like we spend more energy critiquing each others' work than we do producing our own.
Again, I'm saying all of this from a personal perspective; Lex takes care of staffing matters on the content side, and I don't speak for him or for TLS. I think he largely agrees with what I've written here, but with
other big changes in the pipeline for us, I don't know what our staff structure is going to look like in the future (I dunno if he appreciates me bringing this stuff up, lol). Some of the changes we made at the beginning of this thread didn't really work out, and need changing, but I think some others have worked (I've loved my new role as community manager) and the remaining ones could still work if we had people committed to doing them properly. Finally, I probably don't need to say this, but I don't mean any of this as a criticism of anyone in particular. I've always said that (1) real life stuff comes first and (2) nobody has an obligation to work for us, since we're not under contract and not getting paid.