Bernie Stolar, a former executive at Sony Computer Entertainment of America,
[89][96] was named Sega of America's executive vice president in charge of product development and third-party relations.
[90][91] Stolar, who had arranged a six-month PlayStation exclusivity deal for
Mortal Kombat 3[97] and helped build close relations with
Electronic Arts[36] while at Sony, was perceived as a major asset by Sega officials.
[91] Finally, Sega of America made plans to expand its PC software business.
[90][93] Stolar was not supportive of the Saturn due to his belief that the hardware was poorly designed, and publicly announced at E3 1997 that "The Saturn is not our future."
[36] While Stolar had "no interest in lying to people" about the Saturn's prospects, he continued to emphasize quality games for the system,
[36] and subsequently reflected that "we tried to wind it down as cleanly as we could for the consumer."
[96] At Sony, Stolar opposed the localization of certain Japanese PlayStation titles that he felt would not represent the system well in North America, and he advocated a similar policy for the Saturn during his time at Sega, although he later sought to distance himself from this perception.