I'm guessing they have families with kids in mind for that pricing since the only way this is an acceptable deal is if you would've taken your whole family to the theater to see this, otherwise $30 + subscription for a movie you don't even get to own is ridiculous. I'm really hoping locking early access streaming behind a subscription doesn't become a thing. I can, unfortunately, see Disney getting away with it, especially for stuff like Marvel and Star Wars - people will absolutely pay to see those early.