"All of the rumors of the demise of the console are very much premature," says Layden. "In fact if you're watching [sales tracker] NPD for PS4 and Xbox One sales, you put those together and console gaming has never been as big and vibrant as it is right now. And that's just here in the States." Zip across the pond, and the story tilts further in Sony's favor. "It's been pleasing that in North America, we've been 2-to-1 against Xbox," says Ryan. "But in Europe, it's really been fortress PlayStation by at least 3-to-1 in unit sales."