When the first Stranger of Paradise trailer was revealed at E3 earlier this year, the internet went into a chaos-meme obsession, ridiculing the number of times “Chaos” was mentioned — eight times in total in the 2 minutes 33-second trailer.
“There was still quite a lot of mystery surrounding the game and we couldn't really reveal too much,” Stranger of Paradise producer Jin Fujiwara tells me. “But in terms of the general plot that was being covered, if someone goes to the Chaos Shrine to look for Chaos, to defeat Chaos, and meets a boss figure — the one who will become Chaos, inevitably [when] explaining that plot the word ‘chaos’ is going to come up quite a lot. We didn't really think it was going to cause quite as much of a reaction as it did, and that was a little bit unexpected.
“It's obviously not something we're terribly pleased about. But I think looking back on it from where we are now, it may have had a slight positive impact if it got people interested. From our point of view, it's better than nobody paying attention.”