*makes a note to track down what the JP OG says there given the myriad localization issues it has*
The Ultimanias point out the irony of Rufus embracing becoming protector of the people when he had so casually spoken of ruling them with fear -- so, nope, it's not a localization misfire. He just understood himself to be very different than he actually was (which became even more clear in "On the Way to A Smile," as he's forced to deal with someone genuinely sadistic, and finds himself repulsed).
It's a lot less about efficiency and a lot more about saving face and PR.
In fact... Rufus at the start of BC doesn't care anything about his or Shinra's reputation. He's backing the people who are trying to destroy Shinra's reputation himself and constantly badmouthing whatever Shinra is doing *because* it make no economic sense. By the end of BC, he's a lot more respectful of both his Father and Shinra's reputation. And he still manages to get his own people out alive while saving face at the same time. Which is a signal he'll be a *good* leader of Shinra later on and his father is very happy at how the outcome turned out.BC said:Veld
Sir. I’ve received the latest report on the stronghold.
President Shinra
Did we get the ringleaders? As long as they’re alive, the organization will carry on.
Veld
They’ve all been eliminated.
President Shinra
Oh! That means AVALANCHE is completely destroyed.
Veld
Be that as it may, the aftereffects of AVALANCHE’s activity are widespread. The world’s trust in Shin-Ra has been compromised.
President Shinra
We’ve let AVALANCHE do what they’ve wanted until now…
Veld
It’ll be necessary to consolidate the company’s reputation once more.
President Shinra
There’s an event being planned now, isn’t there? The world’s first rocket launch. The launching ceremony will be broadcast around the world. Begin preparations.
Veld
Yes, sir.
As for why Tseng personally hasn't turned Aerith in even though he very well knows where she is...BC said:President Shinra
It seems we’ve received reports of the Ancient’s movement.
Veld
Yes, sir. I’ve sent Tseng out to apprehend her.
President Shinra
How many years have you been trying to capture her with no success at all, Veld?!
Veld
We’re using all available resources to locate and capture her, sir.
Rufus
Send out the army, President. The Turks will only take up precious time and labour. The Ancient won’t be able to put up much of a resistance if she’s got a bullet in her, will she?
Veld
Let’s think about this rationally for a moment. We need to get the location of the Promised Land from her.
President Shinra
That’s right. The Promised Land is a legendary place nobody but the Ancients would know the location of. If she is harmed before we can get the location, all of our efforts will have been for nothing.
Rufus
……
President Shinra
The Promised Land… A place that spews forth boundless Mako. If we have the Promised Land, we can draw Mako out without using the reactors. We’ll be cutting costs and ensuring that the company stays at the top for ages to come. When I think about it that way, the time we’ve invested isn’t a waste.
Rufus
Hmph. The time that’s being wasted with all these unnecessary precautions cancels out any good that might come from it.
Veld
……
BC is like... the story of how a bunch of people's personal values interact with Shinra's general policies on various topics. With the Turks having at least some personal lines they *really* don't like crossing while the other higher ups don't have any personal lines to speak of.BC said:Player
Tseng… don’t go after her.
Tseng
Player, get yourself under control. I’m not going to do anything to her.
Player
But… the company wants Aerith, right?
Tseng
That’s true. They’ve placed much on her capture.
Player
And that’s why you’re after her.
Tseng
No, you’re wrong. I wanted to see if I could get Aerith’s cooperation. I’m not just doing this because it’s my job. It’s all part of my plan.
Player
Your plan?
Tseng
Aerith’s cooperation is the world’s salvation. Her cooperation means that the world will be a better place for everybody. That’s why I want her cooperation. But… She doesn’t want anything to do with Shin-Ra.
Player
I see. That’s why this isn’t over.
Tseng
It doesn’t matter how long it takes. I’ll wait for her as long as I have to.