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Film and music come from a live tradition of performance art that is older than agriculture. Digital toys, conversely, needed to be co-opted by artists to elicit the same kinds of responses in a human audience — that wasn’t the case in 1972. That was something people brought to games, not part of their core identity. So, digital games/puzzles/toys come from a tradition of product, their audience consumers. They are respected as far as they are profitable.