Long-time Blizzard Head of Trend Studies Jack Sterling said,
“At Blizzard, we constantly strive for optimization. Over the last few years, through deep market analysis, ethnographic study, and highly advanced acoustic research, we have come to scientifically prove that the player community prefers games with titles that form the following acronym: HotS. We were amazed. It’s quite unexpected. For some reason, people just synergize with the acronym HotS. In one study, 87% of respondents choose the HotS acronym over another random video game acronym. People seem to like how easy it is to say, how attractive they feel when saying it, and the sudden rise in body temperature associated with such an impactful acronym. Other than that, it’s baffling, but it’s awesome at the same time!”
Senior Game Designer David Kim also voiced his excitement about the new name.
“From a design perspective, we want to create new and exciting experiences for our players, while making it as easy as possible for new or returning players to try the game out. HotS is a well-known name at this point with lots of awareness in the gaming community. Switching over to an entirely new acronym for our next expansion creates an entry-barrier that just felt unnecessary. When players upgrade from HotS to HotS, that transition will be as smooth as possible!”
Senior Game Producer Hony Tsu had this to say about HotS:
“Developing the StarCraft II franchise puts a lot of responsibility on us at Blizzard. There were many creative hurdles between
Heart of the Swarm and
Legacy of the Void, and we just love the acronym HotS. We’ve spent so many hours of time searching for names in the past. In fact, more than half of the time we spend in development is on hair-brained, outlandish, theory-crafted suggestions from random co-workers. With
Herald of the Stars, our team saves not only frustration and time, but we get to hold on to superior acronyms. It’s hard, on the spot data that can’t be contested. HotS is like a … hug of the soul. HotS will hugely overhaul the sacred naming conventions of our games. I just realized that thanks to my name – Hony Tsu – my e-mail address is
[email protected]. That just makes heaps of total sense.”
Check out our new Herald of the Stars website here, and perhaps you, too, will come to hope our triumphant success in naming leads to great things.