Knuxson
Pro Adventurer
Actually, while I can't say I never skip through inconsequential dialogue, I thought they've done a good job of giving NPC's and their quests some personality.
Yeah, for awhile I was skipping quest dialogue, but I forced myself to slow down and read everything. I discovered that many NPCs have lots of clever things to say. You also see quite a bit of emotion from some of them. Of course, none of it really adds to the narrative as a whole. They are just kind of little personal stories that don't really matter in the grand scheme of things. There are some quests in Coerthas that describe more of the nature of the people up there though, which is interesting.
But Yop, it doesn't seem like they set out to revolutionize MMOs, which maybe is your problem with the game? Same gameplay but different skin? I still really enjoy this type of game, but I can see where you are coming from.