I was going to post about how I wouldn't be surprised if it was real, what with Sony's usual tongue-in-cheek advertising:
"Moustache man your worst nightmare has arrived" - PS Launch
"We didn't build a "BOX", we built the greatest place to play" - PS4 Promo video
etc.
But I'm pretty sure it's fake. That's the ad that was in today's UK newspapers. There are now tons of variations floating around: