From having worked and still working within the journalism industry - yes, it seems to be worth to everyone. The companies justify it by saying it's a mino increase in ad revenue in that article but pin their hopes in trying to make people stay with your website, which may mean further revenue in further pieces you post.
I hate the practice, don't get me wrong. I think journalism (whichever branch it may be) has the responsability of informing people. But I've since realized that the best way is to actually try to play a bit with your headlines so that people will want to click them, while still offering the same quality content. It's the only thing I can do and I'm still not where I'd like to be regarding views. Likely I'll never be (so I'm lucky to have branched out towards other stuff).
Unfortunately, information has become another source of entertainment. People often look at news not just to have information but for entertainment value (seriously), so in the end they choose to read what they want to read. In this case, a GameSpot reader would prefer reading some news, even if it turns out to be fake in the end. Stupid, I know.
And that's why I don't have faith in people.
