I dunno, people seem to be getting bent out of shape about this and they don't have to. Worst case scenario just go along with it and take it back a bit with your favorite cartoon character. If not, just sit back and wait for the fad to pass.
But when people get like "ARGH WHY ARE PEOPLE DOING THIS ARGH SONS OF BITCHES" you just stress yourself out.
(I'm Lion-O from the Thundercats. Get like me.)
Yeah, but my issue with it is that it doesn't achieve anything. People get complacent feeling like they've done something for a cause when they havent.
Its not even like people are being asked to donate money on this campaign, just to do something arbitary like changing a profile pic at the click of a button. To raise awareness of something that, in the UK, at least you would have to be living under a rock to ignore. Paedophillia and child abuse are headline grabbers in our press, so in terms of 'awareness' nothing more can be done.
Also it makes me sad that abused children should have to rely upon a charity funded helpline. Surely something like that should be government funded?