@ing the official NA Twitter account, angry at the ENG localization and how they need to "get their shit together" is a part of the same tree in this irresponsible behavior. Which, if to specify to @ing a writer (I believe only Nojima is on Twitter), I've seen people @ing him before and essentially egging on their favorite ship—of course none of this was "angry", but other "sides" using that as a means to go at each other for that (it's happening right now, I've seen a Cloti showing "receipts" as a way to prove the other side is wrong too), along with people going out of their way to also use Nojima's tweets and likes as ammunition for their own bad behavior—this has been happening, and isn't anything new, it's from the same crappy forest. To me, Jairus is simply considered the extreme of what has already been similarly done within specific circles of the FF7 Twitter fandom, and like I said before, this extends further than just that platform. You'll find the similar circles and even more tailored things on other sites, like Tumblr.
It isn't a point to say everyone's like Jairus, but as someone who's been on the backseat and even engaged every once and a while, WE know the type of behavior this incident represents isn't truly unprecedented. Things always seem like a majority when you're limited in it, so I'm not taking a headcount of every single FF7 fan, I can't do that. But I can at least see where the problems lay, the environments where they fester, and the echo chamber, carried perceptions that people act on in those spaces. It's not about blaming every shipper/non-shipper, because it's never just one thing, it's just any person who attaches themselves to bad behavior. I still think instead of just being like "it's just Jairus", it should be that moment for those type of people to have self reflection, take a step back and realize that THAT is the end of the road if they keep indulging in this dumb stuff.